We are so SO excited & honored to see Indhu & Greg's Miami wedding in the latest issue of The Knot! This was an incredible day, planned flawlessly by the amazing B.Belle Events & it makes my heart happy to see them in print!
We got to hear the amazing Jadah Sellner, the co-founder of Simple Green Smoothies, talk about using your platform to love and serve others first. She talked with incredible & powerful passion about serving people not numbers. And to focus on service, not stats. Because the truth is, you can have all the "followers" in the world, but if you aren't finding a way to serve then they're just that....numbers.
And the truth is, that is something that has been on our hearts for a long time & we've been trying to think of more & more ways to use the different platforms we have (this blog, Facebook, Instagram, in person!) to make them about something bigger than us. But it wasn't until we heard Jadah speak that this latest idea hit us like a ton of bricks with one big incredible DUH moment! :)
You see, Jadah & the Simple Green Smoothies team send daily recipes for healthy smoothies to their followers. It's that, well....simple. But it's turned into a really powerful thing. It turns out that one small daily improvement, that one small focused action....can turn into really BIG results over time. And they are helping every single person who follows them come closer to reaching their goals on a daily basis. Talk about a powerful use of platforms!
So we thought....how can we do the same thing with our community? And just like that, the idea of J&M Photo Recipes was born!
Basically, once a day during the week, we are going to be posting one of these recipes over on my Instagram page. Sometimes it will be about the lighting set up, sometimes the posing, sometimes the behind the scenes that went into it. And then we'll always try to include our settings on each image. We chose Instagram because we liked that we could a) update it daily b) everyone who follows along can be sure to see it (unlike Facebook) and c) we can hashtag it #jmphotorecipes so it creates a searchable archive of them that people can always go back through & find them all in one place. So that's it! The J&M Photo Recipes are born! If you would like to keep up with all of them, just be sure to head over HERE & follow along!
Equipped: A Photography Workshop for Wedding Creatives!!
Today is such a fun day & a BIG announcement!!
It all started with an email from our friend & amazing florist Carrie Wilcox after she did the flowers for our last Walk Through a Wedding workshop (and who will also be helping us out on our upcoming August Nantucket Walk Through!)
She wrote to ask our advice on buying a camera, what to look for, and how best to go about photographing her arrangements before sending them out to the weddings. And then she typed the words that put everything else into motion. Basically, she asked if we would ever consider teaching a photography workshop to non-photographers! Would we be willing to put together a workshop that taught the basics of photography to other creatives- people like florists, planners, bakers & makeup artists- and show them how to get awesome pictures of their work when there isn't a professional photographer to grab some great shots for them (which would always of course be the first choice!)
Now the truth is, we've had a TON of people email us in the past to ask for camera recommendations & to see if we would ever put together a class for amateur photographers who just wanted to get to know their cameras better. And it always seemed like such a great idea, but one that we just haven't had time for before now. But I think there was just something so powerful about the idea of helping other creatives document & market their brand that really got me fired up enough to make it happen this time!
Because let's face it....we are living in a visual world! And SO much of building a successful brand & online presence comes back to having the beautiful imagery to support it. And SO many other types of wedding creatives just don't have access to a ton of beautiful images to put on their websites or images of their latest & best work... so their website aren't doing them justice! Also, if I were a planner or florist or any of the other creatives listed above, not only would I want great images of my work, I would also want some behind the scenes shots to be able to showcase myself in action & put a face and personality to the brand. And the fact is, most of the time, all of that behind the scenes action happens before the photographer even arrives to the reception... so those shots never happen. Even though they would be SO great to have on a website and to post on Facebook & Instagram, to show potential brides what they look like in action!
Add to that fact that sometimes a creative's best work might happen when it isn't for an event at all, but just playing around in the studio trying new things. And so you create this incredible thing (a bouquet, tablescape, cake design, beauty look, etc) that you are incredibly proud of....but then there's no one around to take a picture of it! And it would just be nice to know that whatever happens, you have the ability- in other words, you are equipped -to grab some great shots for yourself!
We just love this idea so much because we have such a heart for all kinds of small businesses, not just photographers. We first fell in love with teaching other kinds of creatives a few years back when we first took our "Spread the Love" business workshop to 20 cities across the country in 2010, and we were lucky enough to have a bunch of different kinds of creatives and small business owners (planners, florists, even realtors!) at every stop we did. And then again last year with our What's Next tour when the same thing happened! We've been lucky enough to teach business to other creatives for several years now... and SO much of what we do with marketing, building, pricing, and growing an audience for our own business also translates to those other kinds of businesses. But for whatever reason the idea of actually teaching them photography and what a NEED that fills in the industry right now didn't really sink in until Carrie's email! So C, thank you SO much for that!
Equipped will be held at our home in New Haven, CT on August 5th from 1pm-6:30pm! And just a few of the things we will be covering include:
*The basics of photography & how to get a well-exposed image
*Understanding the different settings & how they work together (introducing the exposure triangle)
*Light and the power it has to really show off what you've worked so hard to create
*The 5 rules of shooting details
*The 3 adjustments that will instantly give you better images
*How to get amazing Instagram worthy photos without using your iPhone
*What brides & editors are really looking for: putting your best foot forward
*Creating a visual brand & leveraging social media
*Growing your audience & gaining raving "Lovemark" fans for your business
*Creating a client experience worth talking about
*Portfolio & brand reviews
So that's it!! The BIG announcement is here!! For the first time EVER, we are offering a photography workshop to non-photographers! If you are a wedding creative who is ready to get great images of ALL of your best work & rock out a visual brand worth following, then we would LOVE to have you join us for over 5 hours of awesome learning & amazing networking with fellow creatives! We can't WAIT to see you there!
Seats for Equipped will normally be $350, but for the next 48 HOURS you can grab the Early Bird rate of $295 with the code "earlybird" at check out. Click HERE to reserve your spot!
Our dear friend Jane Johnson is what you would call the triple threat. Not only is she an incredibly savvy business woman and amazingly talented photographer, she is also an insanely talented designer to boot! When you add in the fact that she's drop dead gorgeous, well if I didn't love her just so darn much I would probably hate her! :)
Well, to add on to all of that amazingness, Jane has just launched her latest project, The Luxe Brand, which offers absolutely stunning brand solutions for photographers and small business owners on everything from websites with matching blog designs to paper, packaging, and pricing folios. It's basically the whole package of pretty!
My absolute favorite part about this, is that if you are someone who is finding yourself in a place where your current brand is holding you back or keeping you from taking it to the next level....you could have a new brand polished and launched by the weekend! With the height of booking season upon us, what we've been telling all the photographers who are meeting with us is that there is absolutely NO time to waste in putting your best foot forward. You have maybe just a couple of minutes (seconds?) to make an impression on a potential bride. And if she doesn't like what she's seeing right away, then she'll be on to the next site! So the decisions we are making now will affect our whole calendar of bookings next year! And now with something like the Luxe Brand, there is absolutely no excuse not to bump up your branding!
**Now for the best part of all! Jane has so graciously & incredibly generously agreed to give away one of her gorgeous blog designs (your choice!) away to one of our lucky readers! You can scroll through some of our favorites below, head over to the site HERE to check them all out & then get entered to win below! To enter, all you have to do is leave a comment saying hi in the comment box below! Will will pick & announce the winner early next week! And...GO!!
Our latest newsletter is about to go out all about "5 Tips for More Natural Poses"!! To be sure to get all of our FREE J&M newsletters packed full of tips & inspiration, be sure to get signed up by clicking on the "receive our email newsletter" at the bottom of this post!