denise karis I'm late on commenting but I still wanted to add or ask or just throw this in: does someone necessarily have to LIKE or "love" a lovemark in order for it to BE a lovemark even? You'd think there would have to be a following however doesnt that kind of defeat the purpose? Can I be a lovemark simply because I say I am - simply because I am running forward -undaunted -without looking right or left or behind to even see if anyone is following? Does it have to be both? Both someone somewhere feels devotion to it AND its running forward doing its own thang? Lovemarks make me think! I'm an "All" fan....maybe we can't be friends afterall :P  Jun 24, 2011, 10:09am

Sophia Harcourt Ok so off homework assignment topic...but I LOVE Gain. And I'm with Ashton about the diswashing soap, just bought some a few days ago. Just waiting on the body wash;). Back to topic....I am trying to sell myself as Lovemark but feeling more like a watermark. But you Mary have gotten me to start communicating more through my little blog. I share my personal life more than anything and the images I create to share it but I figure that must count for something. I actually got "freshly pressed" on wordpress.com recently (sounds dirty but it is not, ;) ). Thanks for your inspirations and insights.  Sep 30, 2010, 7:52pm

Christa I don't know if I should laugh or cry, your timing is unreal!!!! I was going to email you tonight about this very thing....talking about Lovemarks as your next pancake session. I check out your blog first and here we go a whole post dedicated just to that! Thanks so much for clarifying exactly what I need to do to be ME and not just another branded photographer :)  Sep 29, 2010, 10:32pm

Ashton You guys should try the New Gain Dish Washing Soap, it is out of this world amazing. I LOVE IT. I wash my hands with it simply because it smells so wonderful! :)  Sep 29, 2010, 9:06am

Amy Clifton I picked up Lovemarks after STL, and it is such a great book and concept. I'm working on a blog series about my own Lovemarks....the brands, places, artists, stuff that I am loyal to without reason! Of course I'm also working on building ACP to be a Lovemark....one day at a time....slowly but surely. Thanks J&M!  Sep 28, 2010, 8:09pm

Patti Now I may be a little bit partial, but I think that my favourite man in the world has a great "Lovemark" going on. He is real. People love him for who he is and what he stands for. He is in his first year of business, but he will do well by his clients because he is real. I am sure if he reads this he will be a little red, but I felt it should be said. J&M thank you for being real!  Sep 28, 2010, 5:47pm

Chelsea McGowan Right now, we're kind of ignoring our brand, and selling ourselves. In January, when our online presence matches ourselves, we will finally have a lovemark. We have that "loyalty beyond reason"... I'm excited to see our clients be able to attach it to a graphic concept. :)  Sep 28, 2010, 5:46pm

Kristin I love this post. Like... absolutely love this post. You have just put words to something I have felt about our business for the past 2yrs. I love this post almost as much as I love you guys (which is way beyond reason btw ;)  Sep 28, 2010, 4:54pm

Jil as a J&M bride, i can attest to this being an incredibly important aspect of why we "picked" them (i think fate had a little something to do with). we felt like we knew them; that it wouldnt be a team of strangers showing up on our wedding day. and this was incredibly important to us. sure, we loved the look and the feel exuding from their images, but we also loved the people behind those images. so instead of meeting them for the 1st time on our wedding day, we felt like we were hanging out with old friends.  Sep 28, 2010, 4:33pm

Kelly P.S. Great post - my husband has been building his own business for the last year and is doing more thinking about how to market himself - I will definitely point him in the direction of this post!  Sep 28, 2010, 3:46pm

Kelly I canNOT believe you wrote this about Gain! I love love love Gain, and a few years back, they changed the Original scent. I was not happy. I wrote them a letter. Even though the change was really slight and probably not noticeable to the average customer. My husband thought I was crazy - but that is loyalty beyond reason.  Sep 28, 2010, 3:44pm

Alison I am totally on the Gain wagon with you Mary. There are a few things that I don't nickel and dime to death- two of them are my LL Bean sheets and my gain detergent. I have been spending a lot of time thinking about just this as I am making moves to become more focused on who/what/how I shoot. I make an emotional investment in my clients and hope they will make that same investment in me. It has started happening beyond what I expected and I am now trying to build around that to solidify my lovemark. It is daunting for a marketing newbie such as myself, but so worth the risks! Thank you again!  Sep 28, 2010, 2:44pm

Angela PS: "Shut the door!" comment below = adorable!!!  Sep 28, 2010, 2:22pm

MM @Linda: I actually don't think that's what divides a brand and lovemark. I think a lovemark is both passion and style. As well as an experience. A brand is a color, a logo and treating what you do like just a product. So I think "having both" is by striving to be a lovemark.  Sep 28, 2010, 2:22pm

Angela AMAZING blog. I love you, your work, your words and your enthusiasm. You ROCK!  Sep 28, 2010, 2:19pm

linda kuo Great post! But I think you can have both. Being passionate about what you do is the lovemark. Your style, is your brand. There is enough to go around for everybody. Believe in your brand and lovemark and your audience will find you!  Sep 28, 2010, 2:18pm

Ed Congdon Brilliant! Your timing could not be better, as I am meeting with a potential wedding client tonight. Really need to think about how I present myself to them. Lovemarking is sort of like cheering for the Packers or the Cubs in their worst of times. For me, I guess that would mean things like Crest or Dial or Towncraft sweaters. Go figure...  Sep 28, 2010, 2:01pm

sarah w Shut the door!! I so needed this today....I will always remain true to who I am. Awesome post!!  Sep 28, 2010, 1:32pm

Lauren Wakefield Amazing post. You just took everything I feel about branding/lovemarking and put it into perfect words. And I'm proud to say I am lovemarked by AIM toothpaste. Don't ask. :)  Sep 28, 2010, 1:15pm

Stephanie Ngo i love you guys. :) -steph (zooey d.)  Sep 28, 2010, 1:12pm