Justin & I are out in Vegas for the annual WPPI Conference (where something like 15,000 photographers descend upon Sin City each year) getting ready for my Platform Class, "The Bottom Line" on Wednesday at 8:30am. It's kind of a two-part class, with the first half being all about practical advice for raising your bottom line and the second half being that the REAL bottom line is what you then do with it. And what's most important to you in this world. We're getting really excited for all the surprises we have planned this year, so we hope we get to see you there!
In other news, we are incredibly honored to be featured in this month's issue of Click Magazine!! Click is a new print publication that is just laid out beautifully!! It's a really gorgeous magazine and with a ton of great information to boot. This month we did an article for them all about why every photographer should have a working knowledge of their off camera light & I've included the intro that I wrote below so you can get an idea of why we believe that so strongly. If you want to check out the full article, you can sign up to receive Click Magazine by going HERE. And if you're looking for any of the gear we mention, you can find the complete list of our gear by going to the What's In Our Bag page on our site!
When the conversation turns to flash and off-camera lighting, most photographers I know just want to cover their ears and run away. Cartoon style. With a cloud of dust behind them. They will say things like they are an ďall natural-lightĒ photographer, or that they have no desire to learn more about how to use their flash because they just donít like the way it looks. And I know exactly how these photographers feel, because I used to be one of them.
However, if there is anything that shooting somewhere around 200 weddings in the last five years has taught me, itís that natural light can not always be counted on. Show me the wedding where the photographer was planning on shooting all natural light, and Iíll show you the wedding where it all went wrong. In our business, Justin & I have seen everything from rainstorms to sunset ceremonies that ran late to getting ready rooms that had no windows at all- just a solid brick wall. And the simple fact of the matter, is that if we didnít have our ďone lightĒ set up to fall back on, those pictures just wouldnít have happened.
So today I want to challenge you to make it your goal to study and understand off-camera lighting, first because I believe it is our responsibility as professional photographers to have a back-up plan for our clients when Plan A isnít working out. Also, I believe that if you have that working knowledge of your flash and off-camera lighting, even if you donít end up using them, you will go into your shoots more confident and prepared knowing that whatever is thrown your way you have it covered. But even more to the point, as someone who used to be a proud card-carrying member of the natural light society, I would challenge each of you to re-think what off-camera light can do for your photography and the dramatic leaps that it can elevate your work. Because if youíre anything like me, you might start off learning your flash because you know you need it, but come to find out that you actually really love it. I believe our flashes get a really bad rap. And I for one, think itís time we shine a little light on the matter.